Jan. 29, 2009 21:43 UTC
Isolite™ Dryfield Illuminator Wins “Townie Choice” Award for the Fourth Straight Year
Hot Product is Fueling Company's Growth; 2009 Brings New Facility and Expanded Staffing
The Isolite dryfield illuminator is an innovative dental tool that combines the functions of light, suction and retraction into a single device solving many of the frustrations that dental professionals deal with on a daily basis.
Isolite Systems is using the momentum of this and other recent product accolades to grow its business in a time when many businesses are contracting. This year, the company will be adding additional staff and moving into a new facility in
“We launched our original Isolite through the Dentaltown web community, and if it wasn’t for the ‘Townies’, we’d never be where we are today,” said Sandi Hirsch, General Manager of Isolite Systems. “We owe the ‘Townies’ a debt of gratitude.”
Hirsch added that because the Isolite increases dental operatory productivity by 20 - 30%, its popularity is leading to increased business and company growth.
The “Townie Choice” Awards were started by Dr. Howard Farran and Farran Media in 2003 to assist dentists in making product purchasing decisions, and are considered the “people’s choice” of the products and services available in the dental industry today. The Isolite dryfield illuminator was the winner in the category of Prosthodontics, Restorative Dentistry and Cheek Retraction Materials. Voting for the awards was open to more than 100,000 registered members of the Dentaltown interactive community (www.dentaltown.com) and readers of Dentaltown magazine.
“When I was in dental school we had to use rubber dams,” said Mark J. Fleming, DDS, of
Tiffany Lee, DDS, of
“Isolite allowed me to work solo and provide dentistry to 50 orphaned children in
The “Townie Choice” Award is the latest recognition garnered by Isolite Systems and its popular device, and is one of five accolades received from the dental publishing industry in 2008. Those accolades include:
- Named by Dentistry Today magazine as one of its Top 100 Products for 2008
- Named to Dental Product Reports magazine's Top 100 Products of Distinction for 2008
- Received a 4.8 rating (out of a possible 5.0) and named a “Best Product 2008” by Dental Product Shopper magazine
- Named to Dentalcompare’s Top 108 Products for 2008
Isolite Systems was founded by Thomas R. Hirsch, DDS, and his brother, industrial product designer, James A. Hirsch, in 2000 to bring to market the Isolite dryfield illuminator and other dental products. The company holds more than a dozen
About Isolite Systems
Isolite Systems is committed to transcending the limitations of existing dental technology with innovative, ergonomically efficient products that help dental professionals work more productively with less stress and fatigue. Dentists, dental assistants and hygienists at dental practices and clinics throughout
Contacts
Isolite Systems
Maureen Sullivan, Director of Marketing
805-560-9888
msullivan@isolitesystems.com
Source: Isolite Systems
Smart Multimedia Gallery
Thomas R. Hirsch, DDS, and James A. Hirsch, co-creators of the Isolite dryfield illuminator, are shown with Sandi Hirsch, General Manager of Isolite Systems. Summer Clark (seated) demonstrates the four-time "Townie Choice" award-winning dental device. (Photo: Business Wire)