The ACE 2009 Conference on Dental Marketing & Web Optimization held this past weekend had lots of fantastic ideas to keep your dental practice at the forefront of the curve during these difficult economic times. Thanks to all of our speakers for their outstanding presentations and especially Dr. John Sullivan and Dr. Jason Olitsky for taking the time out of their busy dental practices to share their experience with the group.
**BE SURE TO READ TO THIS ENTIRE MESSAGE FOR SOME SPECIAL MESSAGES AND OFFERS FROM OUR SPEAKERS/SPONSORS**
Many of the ideas that were presented either helped save money or cost little to no money at all to implement.
Two of the best ideas that everyone agreed on at the meeting were:
- Save money by switching over your credit card processing to Todd Odasz at Wholesale Transactions. This will save the average ACE member $3000 - $7000 per year on credit card processing fees per year depending on the size of your practice and volume of transactions.
- Utilize video testimonials and get them on the web. Smile Reminder, New Patients Inc and VeneerVideo.com all earned praise for doing this for their clients.
- Smile Reminder has been at the forefront of utilizing technology for maintaining contact with dental patients and they have simplified the process of getting in-office video testimonials from patients and getting them uploaded immediately to the web and then shared online through programs like DIGG, Facebook and other applications. Jim Higgins shared several great examples of how to do this easily and make it easy for your patients to share these videos with their friends, family & co-workers.
- VeneerVideo.com and Jamie Lynch earned top marks for the BEST video productions that we've seen in dentistry. Jamie has such a unique style in production and thinks outside the box when it comes to taking something as mundane and boring as dentistry and making it exciting. Click on the link to view some of the cool things he's done for his clients. Jamie truly understands the concept of viral marketing and his videos present you & your practice in a way that is eye-catching and exciting for people to watch and pass on to others.
- Howie, Mark & the rest of the nice people at New Patients Inc are doing some nice things with video on their clients sites. The presentation that Howie & Mark gave showcased how important video is going to be in the new SEO rankings. They have done their research and are positioning their clients to be ahead of the curve, while at the same time, understanding the keywords that people are looking for in the information that they are typing into onine search engines and utilizing them in the video.
We had a host of fantastic sponsors at this event and all of them had a product or service that truly could benefit any dental practice. Please take a moment to look through the links and view what these companies have to offer your practice.
Springstone Patient Financing - Take a fresh approach to patient financing with Springstone. Innovative process. The most experienced team in the business. Online training. Refreshing customer service. All you expect...and more. We put patients and practices first—every day, every time.
TNT Dental - Your Internet Partner - The Future of Dental Practice Marketing - The Internet holds the future for dental marketing, so align your practice for success by partnering with the leader in
dental Website design,
TNT Dental. We have helped general dentists, specialists, educators, and consultants in the dental field realize the many benefits of a professional,
customized dental Websites. We also offer complete
hosting support, including
email addresses, as well as
services and products to improve your
Website marketing strategy, like
search engine optimization and
blogs. If you're ready to claim your place on the Internet, call the experts in dental Websites design. We look forward to partnering with you in your online marketing success.
Golden Proportions Marketing - Xana Winans kicked off the meeting with a fast-paced presentation full of great ideas. She is making that information available to everyone on the website. GPM is a full service firm specializing in healthcare marketing and advertising that reaches, educates and motivates the right patients. We know marketing. We know healthcare. And we know your patients. Yes, we're thrilled that our custom marketing materials have earned prestigious awards. But more importantly, we are fulfilled and fueled by developing strategic plans and creating materials that work for our clients by producing measurable results – bringing the right patients to their practices. We can bring the right patient to your door, too. Want to know more? Keep on reading,
view our portfolio or
contact us today.
Dental Ceramics USA - Dental Ceramics, located in Cleveland Ohio, is a full service lab specializing in aesthetic dentistry and serving dentists throughout the country. Dental Ceramics prides itself on excellence in clinical communication and excellent service with clients. Through ongoing education and direct communication with dentists about cases, Dental Ceramics is able to provide the latest in techniques and the best products available. John Lavicka, CDT is going to be the host for our upcoming ACE 2009 Conference on Minimal Prep Veneers being held in Cleveland on June 5-6, 2009. He has offered to host a golf outing at the world famous Firestone Country Club for those interested who will be attending the conference. Play will occur either Thursday June 4 or Sunday June 6. Please ask about it when you register and we'll let John know how many are interested in playing.
Dear Doctor Magazine - Focusing on the important relationship that exists between the patient and doctor, Dear Doctor provides patient education allowing for more confident and improved health care decisions. Written by the Country's Leading Acamedicians, this 68 page patient education magazine covers all aspects of dentistry and incorporates a unique ability to market your practice. The result is an authoritative, educational resource that builds credibility and loyalty with your patients. Dear Doctor provides innovative and effective marketing solutions for your dental practice to grow and prosper. Our marketing options are tailored to your specific office needs and are designed for all budgets. Dear Doctor makes the creative process easy and produces high quality, high impact marketing pieces wrapped within the finest patient education magazine in dentistry today. Learn how Dear Doctor can help your practice find a marketing solution that's right for you!
SEO.cc - Online marketing is the ultimate tool for reaching your potential customers and
monitoring their actions in response to your message. How do you
choose an online marketing program that fits your company? Where can you find an online marketing program that delivers extraordinary marketing Returns on Investment (ROIs)? You've come to the right place- a place where SEO makes marketing online easy. SEO is one of the leading online marketing agencies. Its background encompasses a team of mixed skill-sets and experiences all funneled into one objective: delivering increased marketing ROIs by reaching highly targeted audiences through online marketing. SEO's reputation is held with much respect among its
existing clients. So, whether you're a business owner, marketing director searching for an agency to take the reins or a traditional marketing agency looking for a professional firm to outsource your Online Marketing, let SEO become your guide as you embark upon today's emerging
online marketing mediums. Set sail and you'll find the insight and information you need right here.
Sikka Software -
Sikka Software Corporation is the leading innovator in developing Business Intelligence Software for the Dental Community. Our Software Products enable Dental offices to take control of the business and clinical aspects of managing the Day to Day operations which have over time become more complex and involved. Having control of the Management aspects of a dental practice translates into having more time and resources devoted to the clinical aspects of a practice. Providing automated accurate data to the Dentist and Team in an efficient, reliable manner allows the Dental Team to strive for a higher standard of care and promotes better business practices. Sikka Software Products integrate seamlessly with all major Practice Management and Financial Systems, presenting the data in graphical and/or tabular formats, automated reports and fully customizable modules. We provide unlimited training and support, we provide you with remote access to your data from anywhere in the world through HIPAA compliant technology and incorporate the latest in Net Microsoft Smart technology to give you the tools and systems to manage your office effortlessly. Our Business Intelligence Products allow you to monitor the heartbeat of your practice with the touch of a button. A world leader in providing Dental Practices with 21st Century tools to take management control of the business of dentistry.
Yodle.com - Yodle makes getting new customers easier and more affordable than ever. Promote Your Business We promote your business on the leading search engines and local sites - like Google (R), Yahoo!, MSN and Ask.com - where people are actively searching for your services. Persuade Your Prospects When someone clicks on your advertising, we send them to a website personalized for your business that encourages them to pick up the phone and call or inquire online. Get You Calls! And we not only make your phone ring - we track the success of your advertising every step of the way. So you know exactly how your investment with Yodle is performing.
Loyal Patients Inc. - Our Loyal Patient™ Rewards program utilizes a patent-pending technology to provide a turnkey patient loyalty solution rewarding patients for the behaviors that benefit their oral health and drive profits to your practice, without burdening you or your staff. The program is designed to help dentists fully monetize the value of your current patient base. Already used successfully by some of the nation's largest corporations for millions of their customers, the program has been completely customized for dentistry and your unique needs. We focus on internal marketing, helping you generate more revenue and high-quality referrals from existing patients. This is historically a very cost-effective way to build a quality patient base, complementing traditional new patient acquisition advertising. Loyal Patient™ Rewards is much more than a simple communication system, and much more than the "advice" generally offered to make patients more receptive to your services. Loyal Patient Rewards is an affordable turnkey solution that automatically provides proven, compelling rewards to drive profitable, healthy behaviors, including:
Locate-A-Doc - Fill your waiting room without emptying your wallet. The premier physician directory on the Internet invites you to add your free listing today. Tired of telemarketing to get new patients? Is direct mail
really getting you
quality patients that keep your practice running successfully? Make it easy for
patients to come to YOU with LocateADoc.com, the place where the ideal patient contacts your practice for more information - every week, every month and for years to come. No marketing phone calls. No expensive brochure mailings. No complicated online promotions that waste your marketing budget.
LocateADoc.com is the web's premier patient referral and lead generation system, the place to get listed and start getting leads directly to your inbox. We don't just deliver clicks - we deliver
pre-qualified, quality patient leads so you can build your practice with ease.
Brican America - Exhibeo -
Exhibeo, by Brican America, LLC is so versatile it can make any wall your own Medical & Promotional Information Center. Because of Exhibeo's unique, conceptual ability that brings doctor and patient that much closer. Through entertaining dissemination of messages designed expressly for practices like yours. Imagine patient education without the need for you or a member of your staff to explain what a few well-crafted images can relay. Thanks to high-tech, visually-stimulating presentations produced by Brican America just for you.
Infinity Dental Web - Infinity Dental Web builds and maintains dental websites. We have particular expertise in cosmetic dentistry dental websites, since our president and main content writer is an accredited cosmetic dentist. Our Search Engine Optimization (SEO) and content specialist is Dr. David Hall, an accredited cosmetic dentist who has been doing dental SEO since the mid-nineties. There may be no one else with more combined knowledge of cosmetic dentistry and Internet marketing. Put him to work for you.
Snap Dental Imaging -
The absolute fastest and easiest simulation means that you (or your assistant) are much more likely to actually use it! Many otherwise excellent systems remain unused in the office place because they either take too much time, are hard to use, or both. SNAP's "Procedure Orientated" operation is much easier to use than old style "tool" orientated programs. A subtle marketing tool. With SNAP, cosmetic procedures sell themselves. If you show your patients the visual benefits of a procedure before it is performed, they will be much more likely to accept the procedure immediately. For example, if your cosmetic case acceptance rate is now 70%, and SNAP helps you snag even half of the remainder... do the math. Built-in patient education system is a constantly working marketing tool. It acts as a "Slide Show" that can be routed to televisions or monitors in the office, so waiting patients can see the before and after benefits of the cosmetic procedures you have to offer. SNAP produces professional presentations automatically, in just a few minutes.
If you were not at this event, you really missed out on some fantastic ideas. Next year's event will be held at the same location, beautiful Tampa, Florida on March 19-20, 2010. Please mark off your calendars now to plan for this event. These marketing events only get better and better each year!
Note: Dr. John Sullivan has graciously offered to share copies of his magazine ads with everyone. He will be developing a web page containing all of the ads and sharing that page with the group.
**PLEASE MAKE PLANS TO ATTEND OUR NEXT EVENT**
June 5-6, 2009 ~ Cleveland, OH ~ Call 800-701-6223 to Register Today!
John Lavicka, CDT is going to be the host for our upcoming ACE 2009 Conference on Minimal Prep Veneers being held in Cleveland on June 5-6, 2009. He has offered to host a golf outing at the world famous Firestone Country Club for those interested who will be attending the conference. Play will occur either Thursday June 4 or Sunday June 6. Please ask about it when you register and we'll let John know how many are interested in playing.
