Friday, March 28, 2008

Recommended Reading by Dr. Jason Olitsky & Jamie Lynch

Dr. Jason Olitsky & Jamie Lynch just finished up their talk and they gave out the following list of books that are a good resource for "out of the box" thinking.

  1. POP! - by Sam Horn
  2. Meatball Sunday - by Seth Godin
  3. Break from the Pack - by Oren Harari
  4. Differentiate or Die - by Jack Trout

All of these books are available at Amazon.com or BarnesandNoble.com.

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