Thursday, March 20, 2008

Sikka Software and Dental Economics announce partnership

Companies focus on working together to provide dental offices with exposure to the business management benefits of Sikka Softwares HotOptimize.com, Dental Practice Optimizer and other Sikka Software products that assist dentists and their office team in better monitoring, running and enhancing the financial performance of their practice. Dental Economics will utilize Sikka Softwares trending, benchmarking and both companies have collaborated on new web portal for this purpose. www.hotoptimize.com/dental-economics

Milpitas, California - February 19, 2008- Sikka Software, a leading provider of business optimization software for small business healthcare industry said that it has partnered with Dental Economics, the dental arm of Pennwell Corporation, to provide the dental community with enhanced practice monitoring and metrics.

We are pleased to announce this relationship with an industry leader in communication and management for dental practices. The enhanced exposure will help more dentists to benefit from the power of business optimization software that we build, said Vijay Sikka, CEO and Chairman of Sikka Software. It is becoming increasingly important to monitor the trends and enhance business intelligence dashboards for the dental community. Our products help Dentist be the CEO of his/her practice and our partnership with Dental Economics will help us deliver advantages of monitoring key dental practice metrics that will help increase awareness in the dental community. Our innovative Software as a Service (SaaS) based revenue model in our dental market vertical has continued to help us get new customers and grow.

The valuable tools Sikka Software has developed will be available for dentists to try free on a trial basis at www.dentaleconomics.com said Lyle Hoyt, Senior Vice President and Group Publisher of Dental Economics. We believe this partnership will result in a real benefit to our web visitors who are seeking sound advice on practice building and practice management. The tools allow dentists not only to gage the health of critical business aspects in their practice, but to get a feel for where their performance ranks among their peers.

About Sikka Software
Sikka Software Corporation was incorporated in early 2004 with the intention of providing best of class business optimization and intelligence software solutions to dental and healthcare community.Sikka Software Corporation products, with 2800 installations, help dentists and teams understand and maximize their business profitability with best fee schedules, ROI analysis, marketing, patient analysis, insurance analysis, supplies analysis and demographics analysis. Privately held Sikka Software is headquartered in MilpitasCalifornia with offices in the United States and in India. More information can be found at www.sikkasoft.com.

About Dental Economics
Dental Economics, first published in 1911, helps dentists administer more efficient, satisfying, and rewarding practices. The magazine"s original features discuss office administration, patient relations, staff building, marketing, and money management.Dentaleconomics.com is the sister web site to Dental Economics magazine and focuses on the areas of dental insurance, dental fees, dental software, dental marketing, and dental office design. More information can be found at www.dentaleconomics.com and www.pennwell.com.

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