I stayed up a little too late last night enjoying some of the camaraderie going on here in Austin. We started out at the Texas BBQ which was a fantastic event. I've already posted some photos and will have some video of the event later on. The food was great, the good times were even better. I got a chance to reconnect with old friends and meet some new folks. After the BBQ we all headed into the sports bar to watch some of the NCAA games and celebrate Tim Hale's birthday. Later on, we had the big poker match in Pete Maroon's room with Pete, Harold Meredith, Tim Healy, Mark Kramer, Eric Zaremski, Mark Dilatush and yours truly. Although Pete Maroon tried to bully & bluff his way to overall victory, when all was said and done, I ended up winning the bragging rights until the next meeting.
Some of the group headed out into the city of Austin and enjoyed some of the nightlife there. Although they had a late night, they were all here for Bob Maccario's 7am presentation which was one of the best of the entire meeting! Bob, the Dental Concierge, will have his redesigned website coming out soon at www.Dental-Concierge.com.
After Bob, cam Dr. Marvin Berlin who shared a lot of information about how he operates his incredibly successful practice in McKinney, TX (www.McKinneyDentist.com).
Our elder statesman of the group. Dr. Rick Coker (www.rickcokerdds.com), shared some awesome information on becoming the local TV expert on dentistry. Rick claims that he has no particular style, however he is very smooth on camera and very natural. He comes across on video as relaxed and honest, which is a big reason why he's very popular in his local community and viewed as an expert.
After Rick, we had a great visit by Jay Geier of the Scheduling Institute (www.SchedulingInstitute.com) who surprised the audience by telling us that he recorded everyone's front office staff answering the phone. Jay made several important points about the way the person answering the phone in a dental practice is the main determining factor in the ultimate success of the practice. Talk about an eye-opening lecture!
After another great lunch, Mark Dilatush & Howie Horrocks of New Patients Inc. (www.newpatientsinc.com) shared some very interesting research on what is most important in choosing a dentist to the American public. It's certainly not what doctors may think is important. They also shared some great information on using video clips on your website to introduce your practice to the consumers who are hitting your site.
More "live" from Austin as we continue!
You won't believe how many notes I've taken! This has been an incredible seminar.
Good news for those who aren't here. Pete Maroon informs me that DVDs of the program will be available for purchase. He'll have information in the next couple of days on how to order.
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